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Andrew Cranston will be joining Well Pict Scotland, managing
the farm operation in Arbroath.

The site is located some 3 miles off the est coast in the
heart of Angus, the Angus coastal belt is renowned for its
agricultural land, the site benefits from a milder
microclimate than inland and a lower chance of frost.
The farm will be managed by Andrew Cranston, a forth
generation soft fruit grower returning back to his homeland
after working in Southern England and abroad. Cranston moves
to WPE Scotland from Boxford, Suffolk Farms where he was farm
manager; over his four-year stint he built their fruit
production portfolio to 40 acres of soft fruit and 250 acres
of top fruit. He implemented the very successful bi-annual
raspberry cropping, which offered significant savings in
labour costs.
Cranston has worked in the UK soft fruit industry for over 12
years and has also worked with tropical fruits in South
Africa. As well as his hands on experience, he is BASIS
qualified. Cranston won’t just be managing the WPE farm, he
will be the point of contact for all associated growers and he
is tasked with building a robust Scottish supplier base, which
can enhance the total WPE offer (including locals).
Cranston is looking forward to his new role, ‘WPE is a
worldwide company; they are down to earth, entrepreneurial and
forward thinking. I like the fact that they have experience in
everything from growing to sales, I think this ‘total package’
experience is quite unique in the industry’.
Well Pict European Scotland Ltd will be producing 50 acres of
strawberries in its first season, with the view to expand
production to 100 within three years. |